What a year 2022 has been for the Malibu furnished rental market. It’s had its ups and downs like any other, but what made it different than most is how quickly things continue to evolve. As the popularity of Airbnb, VRBO, and similar platforms continue to grow, we witnessed the mass adoption of the mainstream of these platforms. The value proposition is simple – enjoy more space, privacy, home amenities and comfort than a hotel at a competitive price. Consequently, we’ve witnessed the growth of the industry in exponential fashion throughout the last decade as these furnished home rentals have quickly become the lodging option of choice for many travelers. Looking forward to 2023, there are some key trends happening in the marketplace that everyone should know about.
The Introduction of the Luxury Hotel Client
There has always been a segment of the travelers who never saw themselves booking an Airbnb over the four and five-star hotels they’ve become accustomed to. The reason comes down to consistency. They know exactly what they are getting at a 5-star hotel and with an Airbnb it’s dependent on an individual host to put on a hospitality performance that resembles the world class hotels that they’ve become fond of over the years.
The 2020’s have seen the emergence of luxury furnished rental space and professional management of these short-term rentals that successfully emulates the five-star hotel experience. As such, that segment of travelers that would previously never have thought about staying at a furnished home or condo has warmed up to the idea and started the adoption process.
For Hosts looking to attract these price insensitive, often mature guests, it really comes down to set up and presentation. How the home is designed, the convenience of the experience, how fully equipped it is, and the professional management all play a part in success.
The Rise of the Mid-Length Stay
The Malibu vacation rental market has historically been a tale of two types of stay – a very short and a very long one. In terms of leisure travel, the typical Malibu family vacation outside the holidays might have involved a Thursday night landing and a Monday morning departure. Vacationers would take a couple of days off from the office to spend three full days and four nights getting the most out of everything the Malibu area offers. On the other side of the spectrum, there was the classic snowbird. After many winters in Boston, New York, Chicago, New Jersey, Connecticut, or many of the other wonderful regions that are blanketed with snow between December and April, the snowbirds decided to hang up the boots and put away the shovel. Snowbirds often land between November and January and leave by May.
With the rise of work from home becoming more of a cultural fabric than a pandemic trend, there is unprecedented growing demand for 7-21 day stays. Many people view ‘work from home’ as ‘work from anywhere” and so what used to be a vacation is now an extended trip that mixes pleasure with productivity. The implication is that short term rentals in Malibu that traditionally targeted short vacation stays need to be equipped for “mid-length short term rentals” more than ever. Multiple laptop friendly workstations, kitchens fully equipped for cooking, high-end laundry facilities, and a furnishing set up that feels more like an executive home compared to a vacation home are key success factors in 2023.
Conferences and Business Travel
It was only a few years ago Airbnb was thought of as a place you go to book a vacation. Things have changed quickly, and more and more companies are deciding to book business travel with short term rental platforms for many reasons and every day it seems to resemble more of a long-term trend. Even in Malibu, a non-traditional “corporate hub”, a lot of people come to LA for business and prefer to stay in the more peaceful side of Topanga after work is done.
The implication is that short term rental hosts can generate repeat business by catering a high-quality service to corporate clientele. Business travelers are professional, punctual, and often have great communication. They are always working when they travel for business so rarely are they at home, which also reduces overall wear and tear that comes with any type of short or long-term tenancy. When setting up a place with Airbnb in mind, hosts should think about the business traveler as much as they are thinking about the vacationer.
So, there you have it, 2023 will be a great year and there is a lot to look forward to. Like in any business, following the trends and adapting to them will lead to short and long-term success.