A social media presence is almost always a must have for any customer facing business that intends to build online exposure for itself. When prospective travellers search your hotel brand, they’ll often be interested in seeing your social media profiles. More than just an opportunity to highlight the best attributes of your property, your social media pages communicate what kind of experience people can expect. In the modern world of travel, a great way to build a brand is to associate it online with an experience that people can share with others.